TIME INC.’S SPORTS ILLUSTRATED AND THE NASHVILLE CONVENTION & VISITORS CORP PARTNER TO PRODUCE A TWO-DAY EXTRAVAGANZA TO CELEBRATE THE 2015 SI SWIMSUIT LAUNCH
NEW YORK, NY/NASHVILLE, TN (1.8.15) – Time Inc.’s Sports Illustrated and the Nashville Convention & Visitors Corp (NCVC) will partner to produce an unprecedented two-days of fan events and musical performances in celebration of the 2015 SI Swimsuit launch, it is announced today. Headlining the festivities – scheduled for February 11 and 12 – will be a concert from Music City’s own Kings of Leon set for the Schermerhorn Symphony Center on February 11. Also on tap will be musical performances from emerging Nashville artists of all genres which taking place at “Swimville” on Nashville’s Famous Lower Broadway. SI Swimsuit is set for launch February 9 and on hand for the entire Nashville celebration will be the cast of the 2015 production.
The SI/NCVC partnership brings together a staple of American popular culture with one of America’s great cities in a union of food, fashion, celebrity, sports, travel and, of course, music. This initiative represents the first collective series of consumer-facing events produced on behalf of the Swimsuit franchise. The “Swimville” fan experience will be free and open to the public including all of the musical performances. There fans will also see SI Swimsuit come-to-life through activities, showcases and model appearances. A limited number of tickets for the Kings of Leon concert, with opening artist Mikky Ekko, will go on sale to the public through the Symphony Hall box office.
“This is an unprecedented opportunity for Nashville to take our message worldwide,” said Ken Levitan, Chairman of the Board for the Nashville CVC. “We are honored to partner with Sports Illustrated and look forward to showcasing our food, fashion, sports and of course, music.”
“Nashville is the perfect City to partner with as we embark on our plan to engage swimsuit fans through bold new consumer events. We are completely aligned in every way and especially in our commitment to authenticity and brand heritage. The outpouring of support from the entire City has been tremendous and we look forward to a wonderful celebration,” said Brendan Ripp, Sports Illustrated Publisher.
The Nashville events series will be a cornerstone of the 2015 SI Swimsuit launch with the cross-platform debut in print, digital, mobile and across social media is scheduled for February 9. Sports illustrated also announced a special partnership with The Travel Channel to produce a five-part series
“SI: The Making of Swimsuit 2015”, which debuts February 15. A staple of the annual entertainment calendar, Swimsuit is one of the great enterprises in media that reaches more than 70MM adults including more – 18-34 year olds than the Super Bowl – through its platforms and extensions. Almost instantly the anointed cover model becomes the face of popular culture joining a heralded group of successful entrepreneurs, entertainment moguls and impresarios such as Kathy Ireland, Tyra Banks, Heidi Klum, Elle McPherson, Brooklyn Decker and Kate Upton who all cite SI Swimsuit as their launching pad. The fashion describes SI Swimsuit as the “Oscars of Swimwear” as an appearance in the issue is a crowning achievement for swimsuit and accessory manufacturers.
About Sports Illustrated
Sports Illustrated is one of the world’s most respected media brands. Launched in 1954 by Time Inc., today the franchise reaches more than 60MM sports fans monthly through a portfolio of category-leading products and extensions including the flagship weekly, a top-10 sports website (comScore); TheMMQB.com; Planet Futbol; SI Productions; the SI Golf Group; Extra Mustard; SI Edge, SI Kids and FanNation. Further, SI is the backbone to one of the most successful entertainment franchises in media: SI Swimsuit which reaches a global audience of more than 70MM consumers. SI is also a core partner to the groundbreaking 120 Sports, live streaming sports news network launched in June 2014.
The Nashville Convention & Visitors Corp
The mission of the Nashville Convention & Visitors Corp is to maximize the economic contribution of the convention and tourism industry to the community by developing and marketing Nashville as a premier destination. Visit the NCVC’s website at www.visitmusiccity.com