MICHE ANNOUNCES NASHVILLE “WALK FOR HOPE” 5K IN CONJUNCTION WITH M-POWER CONFERENCE
COMING TO NASHVILLE
TO RAISE FUNDS FOR THE MINNIE PEARL CANCER FOUNDATION &
HELP THOUSANDS BATTLING CANCER
$1.4 Million Raised by Thousands of Women Across U.S. through Sales of Miche “Hope” Shells Funds Life-Saving Cancer Research and Care
NASHVILLE, TENNESSEE, (July, 11, 2012) – Miche, the breakthrough interchangeable handbag and accessories company, announced today that it will host a “Walk for Hope” 5K supporting The Minnie Pearl Cancer Foundation and their mission to create a more confident cancer journey for adults anytime, anywhere. The race will be held in downtown Nashville, Tennessee on Saturday, July 21 at 7AM.
The 5K walk/run will take place during Miche’s “M-Power” Conference, an inspiring event designed to motivate, celebrate and support Independent Miche Representatives to help them grow their Miche businesses. Over 600 people are expected to participate in the 5K “Walk for Hope,” anchored by 500 Miche Representatives who will be flying in from across the country to take part in the event.
Miche has rallied thousands of women across the country to raise over $1.4 Million collectively for cancer research over the past3 years. These donations were raised through the passion of the Miche Representatives and a unified outpouring of customer support through sales of Miche “Hope” Shells.
Miche is a unique fashion accessory that allows women to change the look of a handbag instantly through interchangeable “Shells” that attach over the exterior via magnets. This one-of-a-kind design gives women the freedom to change their handbags to match their outfits quickly and affordably.
In 2010, Miche released its ultra- popular original “Hope” design: a black and white Shell with inspirational sayings. For every “Hope” Shell purchased, Miche donates a portion of the proceeds to cancer-related charities. Since 2010, the company has made it a top priority to support organizations that provide care and support for those in the fight of their lives.
Miche strives to build a brighter future for all brave and courageous women who are fighting the life-threatening disease. With the Nashville “Walk for Hope,”5K Miche strives to continue the quest to support those with cancer.
For more information on how to be a part of the team fighting cancer, please visit:
Miche is a break-through accessory that sparked a fashion revolution by giving a woman the opportunity to change her handbag to match her outfit in just 3 seconds. Starting with a “Base Bag,” you can change the entire look of a Miche simply by switching the outer “Shell” that firmly attaches over the Base Bag with magnets. This unique concept instantly gives your Miche a brand new look, color and style. Launched in 2007 in Salt Lake City, Miche has become a phenomenon embraced by women across America and in many foreign countries. Miche appeals to every woman who would like to stay on-trend and fashion-forward while still keeping an eye on her budget. Miche is available through thousands of Independent Miche Representatives across the country and around the world, as well as online atwww.michebag.com
About The Minnie Pearl Cancer Foundation (MPCF):
The mission of The Minnie Pearl Cancer Foundation (MPCF) is to create a more confident cancer journey for adults anytime, anywhere. Celebrating 25 years in 2012, MPCF was formed in 1987. After Sarah Cannon, also known as comedienne “Minnie Pearl”, was successfully treated for breast cancer, she became a passionate supporter in the fight against cancer and in 1992 offered her stage name to the Foundation. The Minnie Pearl Cancer Foundation, a 501 (c) (3) nonprofit public charity, offers:
- Cancer-specific treatment information
- Personalized guidance to complement cancer care
- Nutrition consultations and side effects management
- Clinical trials education
- Online educational videos through www.minniepearl.org
The services, which are FREE of charge regardless of treatment facility, complement cancer treatment by assisting people in navigating their way through a cancer diagnosis and positively influencing their quality of life. The MPCF is an active organization whose guiding principles honor Minnie Pearl’s generosity and caring spirit.
In addition to celebrating 25 years in 2012, the MPCF celebrates Minnie Pearl’s 100th birthday. For more information on Minnie’s legacy, the MPCF, and the latest news on MPCF’s year of celebration, please visit www.minniepearl.org.